The Pursue Story

Pursue Health was founded in 2014 by its CEO, Jose Lynch, and CFO and Treasurer, Jimmy Sims. Jose and Jimmy are both healthcare executives with close to 50 years of combined experience in the post-acute care industry.

Jose’s career began as a nursing home (“SNF”) administrator with Beverly Enterprises in 1992. In 1995, he joined Country Villa and became the Administrator of Country Villa Rehabilitation Center in Los Angeles, and one year later was promoted into a Vice President of Operations position where he had oversight over twelve SNF’s in the Southern California area, which then grew to twenty-two through acquisition until he left in 1998. From 1998 until 2002, Jose was the Regional Vice President of Operations for Southern California and also the Senior Vice President of the Western Region for Mariner Post-Acute Network. In 2002, he joined Fountain View (later renamed Skilled Healthcare) as President and Chief Operating Officer and at the end of his term with Skilled Healthcare was overseeing the operations of 100 skilled nursing and assisted living facilities in eight states. In addition to his long-term care oversight for Skilled Healthcare, Jose was named President of Hallmark Rehabilitation, LLC (the ancillary rehabilitation business of Skilled Healthcare). He was appointed to the Skilled Healthcare Group, Inc. Board of Directors in December of 2005. Jose successfully helped guide this company through the process of becoming publicly traded on the New York Stock Exchange in 2005.

Jimmy began his career with Beverly Enterprises as a staff accountant in 1993. He soon joined GranCare as a reimbursement analyst and held various corporate and operational roles including Vice President of Operational Finance. Joining Skilled Healthcare in 2007 as the Vice President of Planning and Analysis, he was shortly thereafter promoted to Senior Vice President of Reimbursement, Planning and Analysis. In 2010, he was appointed to the position of Senior Vice President, Operations Finance and Reimbursement. In this role, in addition to continuing oversight of the reimbursement and budgeting process, Jimmy assumed responsibility for the Operations Finance, Denials Management, and Patient Accounting departments as well as supervised all field accounting functions through the divisional and regional structure.

In early 2014, Jose and Jimmy left Skilled Healthcare and founded Pursue Health, LLC –a start-up venture.

They have built Pursue Health into a successful company with a hand-selected team of people who share their vision of striking the right balance between what they call “business time, family time, and me time” and “being physically and mentally present” when working and spending time with family and friends. This balance is something we encourages all employees to strive towards.

Customized Solutions

We are focused on providing customized solutions that are based on the highest commitment to ethics. Our consultants possess the knowledge and experience to help client organizations of all sizes improve employee, clinical, operational, and financial results. Pursue Health has the capability to offer our services throughout the country—we currently provide consulting and administrative services to a growing number of client organizations in the Western United States.

Client Satisfaction

We know that our success depends on the satisfaction of our client organizations. The Pursue team can help client organizations identify best practice patient and resident care processes and provide recommendations to improve the overall delivery of services. Pursue Health assists with the development and implementation of efficient compliance programs that are designed to meet ever-changing federal and state compliance standards. This is accomplished by offering regularly updated educational tools, reviewing existing policies and procedures on an ongoing basis, and making recommendations so that client organizations may develop plans to make necessary, appropriate, and timely revisions or additions. We also have the ability to deliver consulting services to parties who are seeking to acquire or develop healthcare businesses by providing support with selecting and evaluating opportunities, establishing goals, and achieving their desired results.

Industry Experts

Our staff is comprised of industry experts including past CEOs, CFOs, CAOs, registered nurses, accountants, billing experts, human resources professionals, and design and construction specialists who have held a variety of positions in the healthcare industry throughout their careers. In addition, Pursue Health works with numerous outside consultants to provide expert guidance to assist clients in navigating highly technical compliance, regulatory, and legal issues.

Pursue Health is proud to set the industry standard in providing consulting services to the healthcare industry through experience and ethical advice that drives regulatory compliance and financial viability for its client organizations. Please contact the Pursue Health team to explore ways that we may be of service to your healthcare business.

Our Services


    Pursue Health is clinically focused, driving change toward a goal of creating a better healthcare delivery system.

    Learn More


    We have a proven approach that will help you in maximizing you and help you pursue the collection of medical debts.

    Learn More


    Pursue Health can help you in making cost-effective and efficient decisions and managing the maintenance of your facility and physical plant.

    Learn More


    We partner with a client’s executive team to build an operational plan that accounts for each organization’s objectives, market dynamics and essential stakeholders.

    Learn More


    Third party payors have become a significant part of healthcare reform. Pursue Health can assist with understanding the complexity of payor contracts and establishing efficient revenue cycle management procedures.

    Learn More


    Staying ahead of the unexpected is a full time job. Pursue Health consultants can help create a compliance program that meets regulatory requirements and mitigates risk.

    Learn More


    Pursue Health provides comprehensive accounting and finance services to support your organization’s goals and maintain financial viability.

    Learn More


    No matter where you are in your journey, our services are designed to produce results that improve the efficiency and effectiveness of your organization’s HR management.

    Learn More


    Technology is at the forefront of almost every decision you will make for your healthcare business. Pursue Health understands this and provides strategic consulting solutions that allow you get back to what you love, taking care of your patients.

    Learn More


Josh H.


It is a pleasure working with the Pursue Team! They have exceeded our expectation in every way! They have proven to be professional, organized, respectful, collaborative, and kind.

Dianna R.

VP, Quality and Administrative Systems

(At Providence Health) identifying opportunities and implementing changes in our skilled nursing facilities to improve and support operations has not been a problem for us.

Shirley S.

Director of Nursing

I needed a Bladder Scanner and didn’t have the time to research it. The Pursue Health consulting team did all the research and ordered it for me.

Julio C.

Area CEO

Two facilities that I work with had major renovations (e.g., flooring, textiles, paint, etc.). Pursue Health staff worked with facility management to transform our environments into inviting, warm spaces.